Research Design with AI – Lincoln Advance

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Welcome to your standalone, comprehensive guide to mastering research methodologies. This course is designed to take you from understanding philosophical worldviews to designing a rigorous execution plan.

Course Content

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Lesson 1: Introduction

Why Worldview Matters in Business Research

Lesson 2: Underpinning Philosophy

Lesson 3: Choosing the Right Methods

Lesson 4: Applying this to Commercial Research

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Bridging Philosophy to Business Strategy

1. The Process of Question Formation

2. Principles of Evaluation: The ROAMEF Cycle

3. Framing and Explaining Data: the Harvard Method

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Objective Measurement & Scale in Business

1. The Art of Survey Design

2. Experimental Rigor and Causality

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Narratives, Context, and Meaning in the Market

1. The Power of Open-Ended Methods

2. Executing the Qualitative Interview

3. Group Dynamics: Designing & Moderating Focus Groups

4. Field Methods: Qualitative Observation

5. Making Sense of the Narrative: Thematic Analysis

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Navigating Corporate Compliance, Data Privacy, and Research Ethics

1. The Four Pillars of Research Ethics

2. Legal Implications & Data Privacy Compliance

3. Corporate “Duty of Care” in Business Research

4. Ethical & Legal Considerations in Interviews

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Building the Final Business Proposal

1. The Pragmatic Approach: Mixed-Methods

2. Mixed-Methods Designs

3. The Executive Summary Framework

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